16 Aug 2010, Posted by admin in Design Brief, 0 Comments

parters & spade, not your typical retailer

Partners & Spade is not your typical shop. It is open only on Saturdays and Sundays, and the items for sale include, for example, a drawer full of tiny toy telephones. Further investigation reveals that the store is only one half of the equation–Partners & Spade is also a studio which produces films, books, apparel and conceptual products as well as marketing and branding for corporate clients.

There are so many quirky touches to the space it is hard to convey in words.

Perhaps this picture best sums it up:

Brendt Barbur (BFF) / Dear Velo Exhibit

Or perhaps this:

Backdated confidence trophies. “Customize a trophy to instill confidence from a past shortcoming. Place it within your view until you believe it is true. You are a winner.”

The store has a continuously evolving collection of products, found objects, exhibitions and events.

The self-sustaining custom terrariums by Lindsey Taylor and Atlas Industries are wonderfully modern – finally a contemporary terrarium! They float precariously on spindly steel legs like aliens.

Amongst the found objects is this helicopter sprinkler. So nostalgic and whimsical it kills me.

Previous exhibitions include Sorrow for Sale; curated remnants of relationships that went bust. Held appropriately enough on February 14^th this year, who could not respond to a neti pot that was expected to be a Thakoon dress from Barney’s?

Keep an eye out for the pogo stick available for hire by the door.

Partners & Spade

40 Great Jones Street

New York, NY 10012

Sat 12-7, Sun 12-6

Closed for August

–Mary Wallis