30 Dec 2010, Posted by admin in Fashion, 0 Comments

view from the front row’s people, places and things that mattered in 2010: feed projects

View From the Front Row will be highlighting the people, places and things that mattered in 2010 in food, fashion and design picked by our editors and contributors. Weigh in in the comments section, what made your 2010 list?

I first met with FEED Projects co-founders Ellen Gustafson and Lauren Bush this past summer and was immediately blown away by how passionate, knowledgeable and determined they are about their social mission to fight hunger. Since 2007, FEED has provided over 56 million meals and most recently has partnered with the Gap to improve school food and nutritional education in America. Gustafson and Bush have demonstrated the impact that a simple idea, a strong vision and relentless perseverance can have. In the process FEED has pioneered a hybrid business model—it is a for-profit company that aims to give its profits away. FEED products also have a built in donation attached to them, which is wholesaled to retailers. FEED and its forward thinking founders impacted 2010 by both fighting hunger around the world, and helping to pioneer a sustainable charity model which is influencing non-profits across the globe.

–Jennifer Sung

Follow Jennifer on Twitter @Changingtide