23 Apr 2011, Posted by admin in L'Epicurien, 1 Comments

coolhaus ice cream trucks makes new york debut

The Coolhaus ice cream truck debuted at Coachella in 2009 masterminded by Natasha Case and Freya Estreller. Case has a background in architecture and took inspiration from Rem Koolhaas and other famed architects when launching the business. Customers get to architect their own ice cream sandwiches based on a selection of cookie flavors and ice cream flavors which then come complete with an edible wrapper. The business broke even in its first weekend and has since expanded to Austin, Texas, opened an LA storefront and has become the go-to in cool to hire for private events. Now the ice cream truck that could has its eyes on the New York market.

That is why I was so happy to attend their New York press preview to get to see what all of the fuss is about first hand. I sampled just about every ice cream flavor available thanks to the barrage of generous samples Case handed my way. I was surprised to find that some of the oddest flavors like foie gras and brown butter candied bacon were amongst the yummiest. Some of the traditional flavors were also delicious–including the dirty mint that incorporates real mint leaves and a red velvet cake flavor with actual chunks of red velvet cake in it.

To mark its New York debut Coolhaus will host a four-day giveaway from April 28th to May 1st sponsored by Firefox/Mozilla giving out free ice cream sandwiches around Manhattan. So be sure to keep your eye out for one of the Coolhaus trucks to get a jump-start on summer.

–Leah Bourne

Follow Leah on Twitter @Fromthefrontrow