01 May 2010, Posted by admin in 20 Questions, Fashion, 0 Comments
20 Questions With My Nines
Name: Apar Kothari
Job Title: Founder and CEO of MyNines
70% off is the new 20% off, according to Apar Kothari, the founder and CEO of MyNines. If you are one of the millions of savvy online shoppers who get a rush from scoring designer bargains (up to 90% off) through invitation-only private sale sites, but can’t seem to keep track of all of the best deals then get MyNines on your radar. The site launched in March 2010 and is a one stop shop for all of your favorite private sale auction sites, meaning you’ll never have to miss a great deal again. An avid shopper herself, Kothari tells us why she chose to get an MBA, what brands can do to stand out and why online sample sale sites are good for the fashion industry.
Jennifer Sung: What is MyNines and what value are you offering to your customers?
Apar Kothari: MyNines is the Kayak.com for private sales–we aggregate different sale sites that are out there and help you find them all in one place. Most people have heard of the top four (Gilt Groupe, Ideeli, Rue La La, and HauteLook) but there’s a whole bunch of others out there that most people don’t know about that have access to fantastic brands. They just aren’t being discovered because they don’t have the marketing budget that a Gilt Groupe does, so we’re also a discovery tool for people to find all of these fantastic deals out there. Our value proposition is that you don’t have time to open twelve or fourteen different emails so you can come to one place and find it all here. We will also have an online shopper strategy–if you are familiar with Shop It To Me (a free personal online shopper), it’s similar to that. If Prada is your favorite brand, every time something from Prada goes on sale, you can set up an alert and we will send you an email in real time so that you don’t have to monitor the sales.
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