30 Apr 2010, Posted by admin in 20 Questions, Fashion, 0 Comments
20 Questions with Weardrobe
Name: Suzanne Xie
Job Title: Co-founder of Weardrobe
If you like flipping through fashion magazines for style inspiration, you will love Weardrobe, an online social platform that gives you the opportunity to not only follow fellow fashion enthusiasts with great style, but also to produce your own lookbook—essentially creating your own virtual closet. Co-founded by Suzanne Xie and Richard Tong in 2008, Weardrobe is on the cutting edge of fashion and social media, attracting over 35,000 visitors daily and shifting the source of fashion inspiration from highly edited magazine pages to everyday street styles. The start-up has quickly garnered an impressive list of achievements in less than two years—it hosted the first ever conference for fashion bloggers, got start-up funding from Facebook’s development fund and was acquired by Like.com last November. Xie recently left Weardrobe for some much needed time off, and in this edition of 20 Questions she reflects back on Weardrobe’s humble beginnings (a simple Excel spreadsheet), why she thinks social media is not just a temporary fad, and hints at what might be next for her.
Jennifer Sung: How would you best describe Weardrobe?
SX: Weardrobe is really about people sharing their own personal styles online. It’s a fashion community for bloggers and people who want to be bloggers to share their daily outfits, get style inspiration, etc. The user base—the people who are actually posting photos—is generally fashion bloggers, but in terms of who visits the site, it’s for anyone just looking for style inspiration. [The fashion blogging community] is pretty big now. We are close to about 20,000 users and the actual [fashion blogging community] is in the hundreds of thousands and their reader base is in the millions. As Weardrobe continues to develop there will be more features [and] more interviews, but the site is really about inspiration.
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